

As the GTX 680 debuted with a headline-grabbing 6GHz memory clock Nvidia is upping the memory ante with the GTX 770 and going with GDDR5 running at 7GHz out of the box. The key thing Nvidia is going to point to regarding this new design is the super-quick video memory it's populating its new card with. We've gone to the pains of making sure we've got better clocks, better design as a whole, better cooling and GPU Boost 2.0.' So yes, while we definitely are essentially looking at a GTX 680 with a sexy new Titan-esque body, it's coming in at a better price point and with some extra performance chops to boot. 'So the obvious one is the 9800GTX+ to GTS 250 - none of these are direct re-brands of what's come before. 'We have learnt from bad examples in the past,' Nvidia told us at the launch. Learnt lessons The GTX 770 then has the same full-fat GK104 GPU as was in the GTX 680 at launch, though Nvidia has definitely made an effort to ensure they're not just going down the much-maligned re-brandathon route. That's not to denigrate the quality graphics silicon it represents it's still a great chip, with impressive energy efficiency and some serious gaming chops.īut it was a much simpler chip than we'd seen in the top cards of other generations and the fact there were higher-powered Kepler GPUs was implicit from the outset in its relatively small-scale make up. That leaves the GK104 GPU exactly where it ought to be - as the second tier GPU of this new series. It's all worked out for Nvidia, with the making a significant splash when it landed a year later, and now that GK110 GPU is taking its rightful place at the head of a graphics card generation in the GTX 780.
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We all knew a beefier chip surely existed, we suspected it was going to power the top pro cards, and hoped it would one day fall down into a proper top-end gamer's card. Almost as soon as the GK104 GPU had been unveiled in San Francisco, specs and all, the buzz around the gathered tech press was that we were looking at the second tier GPU in the Kepler camp, regardless of Nvidia wanted to position the. The way it's fallen with Nvidia's second stab at the Kepler generation is pretty much the configuration we'd been hoping for since first clapping eyes on the Kepler GPU well over a year ago.

The Nvidia GTX 770 looks like great value in contrast to Nvidia's mini-Titan, the hugely pricey GTX 780 considering how close you can get to the gaming performance of the top card, it's no surprise Nvidia wanted to give the GTX 780 a little time on its own before launching this second-tier selection.
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